Samantha Wills is a homegrown superstar

From the Coastal town of Port Macquarie, Samantha Wills is a bonafide success story. Raised on the beaches of Australia’s East Coast, Samantha Wills moved to Sydney and established her self-titled accessories company when she was just 21 years old.

Six years on and the label enjoys the loyal support of glamorous customers the world over and is worn by Eva Mendes, Kate Bosworth, Rihanna, Kate Hudson and Jennifer Lopez. Samantha’s creative talent, media profile, modelling background & media training have been the driving force behind her success.

Inspired by a jet-set lifestyle, Samantha’s handcrafted, stylish and luxurious designs exude her unique style. The Samantha Wills brand is not a follower but has its own confident style. Described by fashion writer Inez Mendoza to be “Australia’s biggest export since vegemite’, Wills is inspired by world travels, culture and life experiences.

Samantha travels to different parts of the world 8 months of the year drawing inspiration from the cultures she encounters. Her collections are dynamic and distinct, just like the women who wear them.

For more on Samantha, go to

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