Children of the 60s
Gold Coast designer Tara Fletcher wanted to create more than just another “fashion label” and moreso see the inception of a fashion destination come to life. A label that would see a cult following from festival goers to beautiful boho goddesses adorned in floral prints, colour and 60’s and 70’s eclectic style.
Love St had humble beginnings with a small local market presence that has now grown to gracing the country’s largest festivals to stunning boutiques Australia wide. Offering it’s buyers an edge and a feeling of fun, femininity and freedom in all it’s garments.
Tara herself has a strong dance, choreography and performing background and those artistic elements are strongly highlighted in all that she does. Down to the creativity of her photographic shoots to the designs of her beautiful ranges. Each piece tells a story right down to the individual character names for each design, reflecting a style to suit the different personalities who choose to wear these beautiful designs.
With the festival season just around the corner, be sure to check these babies out! http://lovest.com.au
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